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Promote Your Site

 

Traffic is what you need for your web site, you need to effectively promote your pages. Visitors to your site come from these categories: Search Engines, links from other sites,  and advertising your site.

Major Search Engines

Major search engines are listed below. The add URL page of each engine is listed. Some of them are free.

Google http://www.jjshen.com  http://www.google.com/addurl.html
Yahoo http://www.the-web-directory.net http://add.yahoo.com/fast/add?+Business

There are web site submission services which submit your URL to multiple search engines. Note, only the top search engines are effective, compare how much you will spend if you submit by yourself to the top ten. TopseoWorldSubmit are such search engine submission services.

 Search Engine Optimization

Write a Good Title

Title is the first important thing a spider is looking for, so include the best targeted keyword(s) in your title.

Use KeyWords

Key Words are one or multiple word combinations that describe your web site and your business.
Concentrate on emphasizing 10  keywords or keyword combinations. Use Key Word META tag in the heading section of you code. Use key words in < title > of your web page. (See next section on Meta Tag). Don't attempt to artificially emphasize a keyword with continual repetition. Most search engines have algorithms to exclude words repeated too frequently.

Put the most important words first,  most spiders consider order when deciding the ranking of each keyword. Use the plural form of nouns--this will match both plural and singular forms of a user's search term. But you may get a lower ranking if the search is on singular form, so do some research and see if people are using plural more or singular more. You have a choice of separating keywords with commas or not, different engines treat this situation differently, so there's no consensus on the best strategy. If you're marketing internationally, include translations of your most important keywords in the language you want to target. If you have a home page separate from your catalog, try putting your keywords on that page in a different order. Also, most engines aren't that case sensitive, so stick with lower case.

Use Meta Tags

 
The major META tags that affect promotion include "Title",  "Description" and "KeyWords" tags. Add those meta tag related to your site, to increase the ranks of a search engine search.

Example:
< head >
<title>Most Popular Web Hosting Plans, Top Ten WebHosts.</title>
<META Name="Description" Content="Affordable, and business web hosting solutions.">
<META Name="Keywords" Content="Web hosting, hosting comparison, cheap web hosting.">
< /head >

Write a Compelling Description

The value within the "description" META tag is used in two ways: spiders index the words as if they were keywords (they ignore words like "and," "the," "a," and often "Internet" and "Web site"), and the entire text is displayed on a search engine's results page to give a searcher a summary of your site's content. Your description should be about 20 words or less, and it should contain as high a concentration of keywords as possible while still making sense.
 

Include Keywords in Your Site's Text

Depending on the search engine, the text displayed on your site can be even more important than the META tags. The higher the concentration of keywords included within your pages' text, the better chance your site will be highly ranked when a user enters one of those words into a search engine.

Techniques to Avoid

Don't engage in any of the following practices:

  • Using trademarked names by your competitors in your keywords META tag.

  • Copying the list of keywords behind your competitors' pages  (potential lawsuit for the above two cases).

  • Including keywords as unreadable text, or use text colored the same as the background color to sneak extra keywords in.

  • Repeating keywords within META tags.

Check Your Rank

Search engines, like Google, create their listings automatically. They  "spider" the web, then add to their indices if they determine that your site provides useful information.  If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. .

Directories, such as the Open Directory, depends on humans for  listings. You submit a description to the directory for your site,  a search looks for matches only in the descriptions submitted. Changing your web pages has no effect on your listing.

Search engine sort through the millions of pages it knows about and present you with ones that match your keywords you typed in, the most relevant ones come first. Crawler-based search engines follow an algorithm. One of the the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. A search engine will analyze how often keywords appear in relation to other words in a web page. Some search engines index more web pages than others. The result is that no search engine produces the same results. Search engines may  penalize web pages if they detect  spamming, an example is when a keyword is repeated hundreds of times on a page.

You need to know your position in keyword search. You could test each of your 10 or more key words on each of the top 5 search engines  and compare the results. Modify some of the pages and meta tags, and do it again. Don't spend too much effort on it, enhance your web site is more important than playing ranking game.
 

Promotion Resources

There are many online resources to help you to promote your web sites. Search the web.

 

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